Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble Davis Dyer, Frederick Dalzell, Roweno Olegario
Publisher: Harvard Business Review Press

May 18, 2010 - “Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble,” by Davis Dyer, Frederick Dalzell, and Rowena Olegario, Harvard Business School Press, Boston, 2004. Jul 3, 2013 - I've been reading through a book that they gave me about P&G's history and it's absolutely phenomenal! Apr 2, 2014 - Since its inception in 1938, Old Spice had used classic symbols of masculinity in its advertising campaigns, building a loyal but aging consumer base. Jun 12, 2013 - Marketing is the process of planning and implementing the brand,pricing,promotion and distribution of goods and service. Rising Tide: Lessons from 165 Years of Brand Building at Procter&Gamble. Mar 18, 2012 - In India, the 300 million of us who belong to the new, post-IMF “reforms” middle class—the market—live side by side with spirits of the nether world, the poltergeists of dead rivers, dry wells, bald mountains and denuded forests; the . Sep 25, 2010 - Дэвис Дайер, Фредерик Далзелл, Ровена Олегарио. (It's called Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble)I have learned SO much! It envisages the building of several new cities and estimates that the population in the region will grow from the current 231 million to 314 million by 2019. 165-летний опыт построения брендов. Rising Tide Lessons from 165 years of Brand Building at P&G, by Dyer,D Dalzell,F Olegario,R.